Battle for Babies campaign begins in Bosnia-Herzegovina

B92 Fund’s Battle for the Babies campaign has begun in Bosnia-Herzegovina. At a press conference held on Friday in Banja Luka, the public was informed about all the details pertaining to the Battle for the Babies campaign which will include raising funds for the purchase of the new incubators for maternity wards in Bosnia-Herzegovina. Battle for Babies campaign begins in Bosnia-Herzegovina Due to the incubator deficiency in maternity wards B92 Fund launched the Battle for the Babies campaign in Serbia in 2011. As Bosnia-Herzegovina has the same needs, m:tel company started the same campaign on Friday in cooperation with B92 Fund The news conference was attended by m:tel Director Predrag Culibrk, Republic of Srpska (RS) Health and Social Care Minister Ranko Skrbic and B92 Fund President Veran Matic. The campaign was supported by the RS Health and Social Care Ministry and Skrbic stressed that such campaigns were very humane and important. “The Battle for the Babies is humanitarian campaign primarily designed and implemented in Serbia, on the part of B92 Fund from Belgrade. With this campaign, the issue of the lack of adequate incubators was resolved in a systematic way in Serbian maternity wards, and its results, about which you will hear more from Mr. Veran Matic, exceeded all expectations in Serbia,” Culibrk told the news conference. “Knowing that the circumstances are similar in Bosnia-Herzegovina’s maternity wards and children hospitals, and taking lessons from this positive example, Company m:tel, in cooperation with B92 Fund, an experienced fighter in this battle, has decided to start this humanitarian campaign in Bosnia-Herzegovina,” he added. “In cooperation with the RS Health and Social Care Ministry and with clinical centers and maternities all over Bosnia-Herzegovina, B92 Fund has come up with the number of 70 incubators needed at the moment, in order to make the situation in the maternity wards all over Bosnia-Herzegovina optimal. In order to serve as a good example to other socially responsible companies, m:tel will donate two incubators in total worth of around KM 58.000 to the maternity wards in Banja Luka and Sarajevo, so both maternity wards will get new incubator for the intensive care units. We will make efforts to encourage our business partners, customers and our employees to take part in this humanitarian campaign. Starting from today, our customers have on their disposal a short humanitarian number 1411 via which they can donate 1 KM for this cause in the m:tel mobile and fixed network till the end of the year, thus giving their contribution to the battle for the babies. We owe special thanks to other media partners of this campaign, to more than 40 media houses from the territory of Bosnia-Herzegovina, willing to give away valuable media space for this humanitarian cause. We hope that with your assistance we will raise awareness in the public and point out the importance of investing into the youngest and most vulnerable, thus encouraging all the people of good will to join us so that we can gather enough funds for the acquisition of all 70 incubators. This will be our greatest victory,“ he explained. “The Battle for the Babies has become a regional brand, and as similar problems exist in the neighboring countries, we have decided to expand our campaign to the whole region. Namely, we have established that the hospitals in Bosnia-Herzegovina lack at least 70 incubators, and thus started this joint campaign with m:tel. Saatchi&Saatchi has ceded the promotion campaign for the region, while B92 Fund has shared its experience, in organizing communication between the donors and health institutions and the suppliers. We have already contacted companies that showed interest in donating around ten incubators, and majority of the companies wants to donate them both to the health institutions in the RS and in the Federation of Bosnia-Herzegovina. I am greatly encouraged with the launch of the campaign. I hope that we will soon launch the same ‘battle’ in Macedonia as well,“ Matic pointed out. All interested donors, who want to donate larger funds or to join the campaign as media partners, can find additional information at: www.bitkazabebe.mtel.ba. B92

Battle for Babies campaign begins in Bosnia-Herzegovina

Due to the incubator deficiency in maternity wards B92 Fund launched the Battle for the Babies campaign in Serbia in 2011. As Bosnia-Herzegovina has the same needs, m:tel company started the same campaign on Friday in cooperation with B92 Fund

The news conference was attended by m:tel Director Predrag Ćulibrk, Republic of Srpska (RS) Health and Social Care Minister Ranko Škrbić and B92 Fund President Veran Matić.

The campaign was supported by the RS Health and Social Care Ministry and Škrbić

stressed that such campaigns were very humane and important.

“The Battle for the Babies is humanitarian campaign primarily designed and implemented in Serbia, on the part of B92 Fund from Belgrade. With this campaign, the issue of the lack of adequate incubators was resolved in a systematic way in Serbian maternity wards, and its results, about which you will hear more from Mr. Veran Matić, exceeded all expectations in Serbia,” Ćulibrk told the news conference.

“Knowing that the circumstances are similar in Bosnia-Herzegovina’s maternity wards and children hospitals, and taking lessons from this positive example, Company m:tel, in cooperation with B92 Fund, an experienced fighter in this battle, has decided to start this humanitarian campaign in Bosnia-Herzegovina,” he added.

“In cooperation with the RS Health and Social Care Ministry and with clinical centers and maternities all over Bosnia-Herzegovina, B92 Fund has come up with the number of 70 incubators needed at the moment, in order to make the situation in the maternity wards all over Bosnia-Herzegovina optimal. In order to serve as a good example to other socially responsible companies, m:tel will donate two incubators in total worth of around KM 58.000 to the maternity wards in Banja Luka and Sarajevo, so both maternity wards will get new incubator for the intensive care units. We will make efforts to encourage our business partners, customers and our employees to take part in this humanitarian campaign. Starting from today, our customers have on their disposal a short humanitarian number 1411 via which they can donate 1 KM for this cause in the m:tel mobile and fixed network till the end of the year, thus giving their contribution to the battle for the babies. We owe special thanks to other media partners of this campaign, to more than 40 media houses from the territory of Bosnia-Herzegovina, willing to give away valuable media space for this humanitarian cause. We hope that with your assistance we will raise awareness in the public and point out the importance of investing into the youngest and most vulnerable, thus encouraging all the people of good will to join us so that we can gather enough funds for the acquisition of all 70 incubators. This will be our greatest victory,“ he explained.

“The Battle for the Babies has become a regional brand, and as similar problems exist in the neighboring countries, we have decided to expand our campaign to the whole region. Namely, we have established that the hospitals in Bosnia-Herzegovina lack at least 70 incubators, and thus started this joint campaign with m:tel. Saatchi&Saatchi has ceded the promotion campaign for the region, while B92 Fund has shared its experience, in organizing communication between the donors and health institutions and the suppliers. We have already contacted companies that showed interest in donating around ten incubators, and majority of the companies wants to donate them both to the health institutions in the RS and in the Federation of Bosnia-Herzegovina. I am greatly encouraged with the launch of the campaign. I hope that we will soon launch the same ‘battle’ in Macedonia as well,“ Matić pointed out.

All interested donors, who want to donate larger funds or to join the campaign as media partners, can find additional information at: www.bitkazabebe.mtel.ba.