B92 traffic safety campaign recognized

B92's campaign aimed at increasing traffic safety awareness in Serbia has been awarded by a festival in Belgrade.

Izvor: B92

Saturday, 06.12.2008.

12:39

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B92's campaign aimed at increasing traffic safety awareness in Serbia has been awarded by a festival in Belgrade. Noc Reklamozdera (the Night of AdEaters), dedicated to promoting advertizing productions, organized for the ninth time this year, saw online voters choose to award our company's creative team for one of the billboards in the campaign dubbed, "It's too late for a crash helmet now". B92 traffic safety campaign recognized The billboard's designer Nikola Radojcic accepted the award. The campaign revolves around the idea that the billboards would raise awareness and remind passers-by about the importance of traffic safety in a country where the Interior Ministry (MUP) several days ago announced that more than 800 people died in traffic accidents so far this year. The second night of the event saw NGO Astra and director Milutin Petrovic awarded for the best non-profit campaign in Serbia, for their anti-human trafficking project. Mineral water and beverage company Minakva won the Best Commercial accolade, while Dragan Sakan was recognized for his contribution to advertizing in Serbia with the Grand Slam 2008 award. (B92)

B92 traffic safety campaign recognized

The billboard's designer Nikola Radojčić accepted the award.

The campaign revolves around the idea that the billboards would raise awareness and remind passers-by about the importance of traffic safety in a country where the Interior Ministry (MUP) several days ago announced that more than 800 people died in traffic accidents so far this year.

The second night of the event saw NGO Astra and director Milutin Petrović awarded for the best non-profit campaign in Serbia, for their anti-human trafficking project.

Mineral water and beverage company Minakva won the Best Commercial accolade, while Dragan Sakan was recognized for his contribution to advertizing in Serbia with the Grand Slam 2008 award.

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