Pepsi buys Serbian snacks company

Reports say Pepsi has bought Serbian chips and snacks manufacturer Marbo.

Source: Beta

Wednesday, 27.08.2008.

15:29

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Reports say Pepsi has bought Serbian chips and snacks manufacturer Marbo. According to the Serbian Business Registry website, the Pepsi Investments Company, a Pepsi subsidiary with headquarters in the Netherlands, has become the outright owner of Marbo Produkt’s assets. Pepsi buys Serbian snacks company Marbo Produkt, whose head office is in Belgrade, produces savory snacks. According to the company’s website, Marbo Produkt employs more than 1,000 people in Serbia, Croatia, and Bosnia-Herzegovina. Banja Luka daily Nezavisne writes that Pepsi has also bought Marbo’s factory in the Republic of Srpska (RS). Last month, the Bosnia-Herzegovina Competition Council considered Pepsi’s application for acquisition of the Laktas factory. The Competition Council approved the application stating that the acquisition of Marbo would not harm competitiveness, and that the takeover would not lead to one company claiming a dominant position on the savory snack market in Bosnia-Herzegovina. Marbo’s assets include a factory in Backi Malic, close to Novi Sad, which came into operation in 1995, while the factory in Laktas was built in 2000, states the company website. According to Serbian Business Registry data, Marbo made a EUR 12.5mn profit last year, 50 percent up on 2006. In 2007, the company’s revenue totaled some EUR 50mn. According to press reports, Marbo owns firms and distribution centers in Croatia, Albania, Greece, Macedonia and Montenegro.

Pepsi buys Serbian snacks company

Marbo Produkt, whose head office is in Belgrade, produces savory snacks.

According to the company’s website, Marbo Produkt employs more than 1,000 people in Serbia, Croatia, and Bosnia-Herzegovina.

Banja Luka daily Nezavisne writes that Pepsi has also bought Marbo’s factory in the Republic of Srpska (RS). Last month, the Bosnia-Herzegovina Competition Council considered Pepsi’s application for acquisition of the Laktaš factory.

The Competition Council approved the application stating that the acquisition of Marbo would not harm competitiveness, and that the takeover would not lead to one company claiming a dominant position on the savory snack market in Bosnia-Herzegovina.

Marbo’s assets include a factory in Bački Malić, close to Novi Sad, which came into operation in 1995, while the factory in Laktaš was built in 2000, states the company website.

According to Serbian Business Registry data, Marbo made a EUR 12.5mn profit last year, 50 percent up on 2006. In 2007, the company’s revenue totaled some EUR 50mn.

According to press reports, Marbo owns firms and distribution centers in Croatia, Albania, Greece, Macedonia and Montenegro.

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