New award for campaign against violence
The campaign against violence against women, "One photo a day in the worst year of my life," has won another award.Source: B92
It was given at the most eminent regional festival of creativity, Golden Drum in Portorož, Slovenia.
The Saatchi & Saatchi Belgrade agency received the recognition, while the video for the campaign was named the most successful viral video in the region.
This campaign was realized by Saatchi & Saatchi Belgrade, the B92 Fund, Direct Media and PR-, and I-pyro.
Saatchi & Saatchi Belgrade - the most awarded agency from Serbia at the Golden Drum Festival, won a total of four awards.
The campaign "One photo a day in the worst year of my life" won the Golden Drum in the category Digital, as well as two Silver Drums in the category Public Relations and Film.
Another Saatchi & Saatchi Belgrade campaign was "Days of Hope", created in collaboration with Saatchi & Saatchi offices in Germany, Russia, Romania, Poland and Switzerland.
The campaign was designed to draw public attention to the growing problem of homelessness in major European cities. This project won a Golden Drum in the category New and Innovative.