Sesame Street to teach tolerance in Kosovo

Favorite characters from Sesame Street are being called on to help bridge the divide in Kosovo.

Izvor: AKI

Wednesday, 28.03.2007.

12:13

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Sesame Street to teach tolerance in Kosovo

“With Rruga Sesam/Ulica Sezam, we aim to fill in the big educational gap at early ages,” UN Children’s Fund country chief Robert Fuderich said of the television program, which uses the Albanian and Serb words for what is hoped to be a common street in Kosovo.

With the help of Sesame Street, Kosovo’s Albanian and Serbian children are now exposed to each other’s language, culture and traditions.

The show, a joint initiative of UNICEF, the Organization for Security and Cooperation in Europe (OSCE), the United States Agency for International Development (USAID), the Swedish Agency for Development Cooperation (SIDA) and the Sesame Street Workshop, is the first locally produced educational media initiative in the area, and the first to provide children of diverse ethnic backgrounds with age-appropriate messages encouraging respect for each other.

"The new season of Sesame Street will reinforce the message to children and parents from different ethnic communities in Kosovo that there are children ‘on the other side of the hill’ who speak a different language and have different cultural traditions and beliefs,” Fuderich said of the latest 26 half-hour episodes that started last year.

Sesame Street Kosovo is based on existing segments from Sesame Workshop’s international library, combined with locally produced live action films that are incorporated into the television series. These two-minute films depict the everyday lives of children from a variety of backgrounds and provide a window through which viewers can learn about the traditions and experiences of others.

In addition, UNICEF is also producing a second round of outreach materials for use in a variety of learning environments to extend the educational messages of the series to Kosovo’s most remote areas.

The project began in December 2004 with 52 episodes dubbed into Albanian and Serbian. Outreach materials were produced and distributed in communities for home-based early childhood education activities. Particular focus was placed upon newly literate mothers who used the outreach materials with their children.

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