Belgrade hosts International Brand Fair
Belgrade Fair is hosting the International Brand Fair, gathering global, regional and domestic brands.
Friday, 09.03.2007.
10:25
Belgrade hosts International Brand Fair
Guests also include Simon Anholt, expert in branding nations, regions and cities.Serbian Minister of International Economic Relations Milan Parivodić opened the Brand Fair yesterday by saying that the strengthening of brands was an absolute precondition for a more successful sale of Serbian products abroad as well as for attracting foreign investments.
He stressed the importance of branding each domestic product and recalled that last year’s export from Serbia increased 30 percent while foreign investment boosted three times reaching US$ 5.56 billion.
The Minister noted that the fair itself has become a Serbian brand.
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