Candidates “borrow” campaign slogans
The creative teams of Serbian presidential candidates apparently showed little creativity in producing campaign slogans.
Friday, 28.12.2007.
10:19
The creative teams of Serbian presidential candidates apparently showed little creativity in producing campaign slogans. Namely, the marketing experts of most parties “borrowed” their slogans from regional campaigns. Candidates “borrow” campaign slogans For instance, the television commercial for Serb Radical Party (SRS) candidate Tomislav Nikolic bears an obvious resemblance to the television ads used by Slovenian presidential candidate Mitja Gaspar. The Serbian and Slovenian candidates walk through the set in the same fashion and the cameras use almost identical shots and angles of their faces. Ivan Andric of the Liberal Democratic Party (LDP) said that their campaign is not reminiscent of Croatia’s Social Democratic Party (SDP), but "the other way around". He added that this is "not strange, because regional countries have similar problems and political messages". Incumbent Boris Tadic’s team is using ads that are similar to American television promotions. A major part of American campaigns are biographies of the candidates and details from their private lives. Marko Djurisic of the Democratic Party (DS) said that it was not their intention to imitate American sttyle in campaigning. However, the creative teams in Serbia are not the only ones following campaign from around the region. Croatian Prime Minister Ivo Sanader, for instance, recently used the slogan “We are moving ahead,” which Slobodan Milosevic used as a campaign motto seven years earlier.
Candidates “borrow” campaign slogans
For instance, the television commercial for Serb Radical Party (SRS) candidate Tomislav Nikolić bears an obvious resemblance to the television ads used by Slovenian presidential candidate Mitja Gaspar.The Serbian and Slovenian candidates walk through the set in the same fashion and the cameras use almost identical shots and angles of their faces.
Ivan Andrić of the Liberal Democratic Party (LDP) said that their campaign is not reminiscent of Croatia’s Social Democratic Party (SDP), but "the other way around".
He added that this is "not strange, because regional countries have similar problems and political messages".
Incumbent Boris Tadić’s team is using ads that are similar to American television promotions.
A major part of American campaigns are biographies of the candidates and details from their private lives.
Marko Đurišić of the Democratic Party (DS) said that it was not their intention to imitate American sttyle in campaigning.
However, the creative teams in Serbia are not the only ones following campaign from around the region.
Croatian Prime Minister Ivo Sanader, for instance, recently used the slogan “We are moving ahead,” which Slobodan Milošević used as a campaign motto seven years earlier.
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