Swedish ambassador on Serbia's EU bid, investments

BELGRADE Swedish Ambassador to Serbia Christer Asp said Thursday that Sweden strongly supports Serbia efforts to become an EU member. Asked on a talk show broadcast by Belgrade-based broadcaster Pink on whether Serbia should get a date for the start of EU accession talks, Asp said that Serbia is on the road to full membership in the EU and it definitely deserved to get a clear decision on the opening of the negotiations at the end of the month. Swedish ambassador on Serbia's EU bid, investments The Swedish ambassador said that furniture producer IKEA is ""on track to open a firm in Serbia" - an investment of over one billion euros. Asp said that many Swedish companies are interested in Serbia and it is therefore important the Serbian government gradually removes that which foreign investors view as obstacles to investment. Asp also said that H&M, a Swedish global fashion brand, should come to Serbia soon. There are more than 20 Swedish companies here in Serbia, "a country with an educated and disciplined workforce," said Asp. Christer Asp (Tanjug) Swedish National Day marked Swedish National Day marked The embassy of Sweden in Serbia organized the celebration of the Swedish National Day in the front garden of the Museum of Yugoslav History in Belgrade on Thursday. Swedish Ambassador Christer Asp, the host of this event, told Tanjug that this day was an opportunity to celebrate the close relationship between Sweden and Serbia. The celebration is important as it helps understand the tradition and culture of Sweden and what the country can offer, Asp said. Swedish Foreign Minister Carl Bildt addressed the guests by a video link and said there is a great number of Serbs in Sweden who will celebrate the Swedish National Day in their new homeland, which illustrates the close relationship between the two countries. The guests were also introduced to Swedish companies and their business principles through the prism of the Swedish tradition of celebrating Midsummer. Most of these companies have long been present in the Serbian market. Tanjug

Swedish ambassador on Serbia's EU bid, investments

The Swedish ambassador said that furniture producer IKEA is ""on track to open a firm in Serbia" - an investment of over one billion euros.

Asp said that many Swedish companies are interested in Serbia and it is therefore important the Serbian government gradually removes that which foreign investors view as obstacles to investment.

Asp also said that H&M, a Swedish global fashion brand, should come to Serbia soon.

There are more than 20 Swedish companies here in Serbia, "a country with an educated and disciplined workforce," said Asp.

Swedish National Day marked

Swedish National Day marked

The embassy of Sweden in Serbia organized the celebration of the Swedish National Day in the front garden of the Museum of Yugoslav History in Belgrade on Thursday.

Swedish Ambassador Christer Asp, the host of this event, told Tanjug that this day was an opportunity to celebrate the close relationship between Sweden and Serbia.

The celebration is important as it helps understand the tradition and culture of Sweden and what the country can offer, Asp said.

Swedish Foreign Minister Carl Bildt addressed the guests by a video link and said there is a great number of Serbs in Sweden who will celebrate the Swedish National Day in their new homeland, which illustrates the close relationship between the two countries.

The guests were also introduced to Swedish companies and their business principles through the prism of the Swedish tradition of celebrating Midsummer.

Most of these companies have long been present in the Serbian market.