Vučić visits Krušik-Plastika in Osečina: "The state is ready to help"; Opens Plum Fair

 

He stressed that plums helped establish Serbia’s reputation as a reliable and high-quality producer in European and global markets.

“Back in 1879, the Principality of Serbia exported more than 37,500 tons of plums to the United States, worth as much as $30 million at the time. At a time when Serbia was still building its institutions and international reputation, plums from these hills were already reaching tables far across the Atlantic,” Vučić said.

He stressed that this same strength lives on in the more than 2,700 households in Osečina engaged in plum growing.

“What your ancestors left to you as a legacy, you continue to nurture, improve and proudly showcase around the world. Today, numerous stalls feature fresh and dried plums, jam, preserves and brandy — all products that are brands of this region. This is a window through which foreign visitors and potential investors view Osečina and Serbia. Our task today is the same as that of our ancestors 150 years ago — to maintain quality, boldly enter global markets, and ensure that what generations before us have built is not forgotten,” he said.

Vučić Opens Plum Fair in Osečina

Serbian President Aleksandar Vučić opened the “Osečina 2026” Plum Fair as part of his visit to the Mačva District.

TANJUG/ MILOŠ MILIVOJEVIĆ/ bs

 

Vučić first visited the stalls at the fair and spoke with exhibitors. When one local farmer asked him to build a road to his village, Vučić said he would try to do everything he could, but could not make any promises.

Vučić also attended the presentation of plaques to the largest exporter of dried plums from Serbia, which this year was Agranela d.o.o. Valjevo, as well as to the largest exporter of dried plums from the Osečina area, Podgorina-voće d.o.o. The plaques were presented by Osečina Municipal President Nikola Tomić.

About the Osečina Plum Fair

The Plum Fair will run through August 30, with the event aimed at preserving the region’s plum-growing tradition and promoting agriculture.

Over the three days of the fair, visitors can expect exhibitions, competitions, professional programs, cultural events, presentations of traditional crafts and local products, as well as concerts.

The Plum Fair in Osečina was first held in 2006 with the aim of restoring the plum — one of the most widespread fruit crops in Serbia and one of the symbols of Podgorina — to the place it deserves, while also improving fruit production and processing and showcasing the economic, tourism and cultural potential of the region.

This year’s fair will bring together producers, farmers, exhibitors and visitors from Serbia and the wider region, with a special part of the program dedicated to presenting new knowledge and technologies in fruit growing and fruit processing.

Agricultural and commercial products, planting material and equipment will be on display, while visitors will be able to taste and purchase traditional Podgorina products, including plum brandy, plum jam, preserves, dried plums, plum cake and other products prepared according to traditional recipes.

Schedule of Visit to the Mačva District

13:00 — Visit to the “Osečina 2026” Plum Fair (Osečina)

13:45 — Visit to Krušik-Plastika a.d. (Osečina)

15:00 — Meeting with citizens (Ljubovija)

15:50 — Visit to STR Ada company and farm (Voljevci village, Velika Reka, Mali Zvornik)

16:40 — Visit to the final works on the reconstruction and renovation of “Braća Ribar” Primary School (Donja Borina, Mali Zvornik)

17:30 — Visit to the final works on the reconstruction of “Anta Bogićević” Primary School (Loznica)

18:10 — Visit to the Marić family household (Lipnički Šor, Loznica)