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Thursday, 28.11.2013.

11:01

B92 Fund's anti-violence campaign wins Epica awards

B92 Fund and Saatchi & Saatchi agency's "One Photograph in the Worst Year of Life" video and viral campaign has won another recognition.

Izvor: B92

B92 Fund's anti-violence campaign wins Epica awards IMAGE SOURCE
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Zoran

pre 10 godina

The campaign was evaluated as the most successful viral campaign in the region.
--
Really, how was it evaluated? Where are the statistics to show that violence has decreased? Well, it probably doesn't exist and in fact, it has probably increased. A viral campaign is measured by the number of shares resulting in an increase in advertisement and more money for PR firm Satchi and Satchi... Sad really... at least you can pat yourselves on the back and feel good about making more money.

Preporučujem 4 Ne preporučujem 0
Zoran

pre 10 godina

The campaign was evaluated as the most successful viral campaign in the region.
--
Really, how was it evaluated? Where are the statistics to show that violence has decreased? Well, it probably doesn't exist and in fact, it has probably increased. A viral campaign is measured by the number of shares resulting in an increase in advertisement and more money for PR firm Satchi and Satchi... Sad really... at least you can pat yourselves on the back and feel good about making more money.

Preporučujem 4 Ne preporučujem 0
Zoran

pre 10 godina

The campaign was evaluated as the most successful viral campaign in the region.
--
Really, how was it evaluated? Where are the statistics to show that violence has decreased? Well, it probably doesn't exist and in fact, it has probably increased. A viral campaign is measured by the number of shares resulting in an increase in advertisement and more money for PR firm Satchi and Satchi... Sad really... at least you can pat yourselves on the back and feel good about making more money.

Preporučujem 4 Ne preporučujem 0