Omnicom and Publicis Groupe to merge

NEW YORK Companies say that "merger of equals" will create Publicis Omnicom Group "a best-in-class communications, advertising, marketing and digital services company." Omnicom Group Inc. (New York, USA) and Publicis Groupe SA (Paris, France) on Sunday announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services. Omnicom and Publicis Groupe to merge Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined equity market capitalization of approximately USD 35.1 billion. The merged group of more than 130,000 employees will be "exceptionally well positioned to serve clients’ evolving needs, helping them to build their brands and grow their businesses in the rapidly changing communications landscape," it was announced. "The combination brings together the most extensive portfolio of best-in-class agencies offering clients the industry’s leading talent across disciplines and geographies," the companies said. Publicis Omnicom Group will include such iconic agency brands as Leo Burnett, BBDO, Saatchi & Saatchi, DDB, TBWA, Publicis Worldwide, Ketchum, StarcomMediaVest, OMD, BBH, MSLGROUP, ZenithOptimedia. (Beta/AP) B92

Omnicom and Publicis Groupe to merge

Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined equity market capitalization of approximately USD 35.1 billion.

The merged group of more than 130,000 employees will be "exceptionally well positioned to serve clients’ evolving needs, helping them to build their brands and grow their businesses in the rapidly changing communications landscape," it was announced.

"The combination brings together the most extensive portfolio of best-in-class agencies offering clients the industry’s leading talent across disciplines and geographies," the companies said.

Publicis Omnicom Group will include such iconic agency brands as Leo Burnett, BBDO, Saatchi & Saatchi, DDB, TBWA, Publicis Worldwide, Ketchum, StarcomMediaVest, OMD, BBH, MSLGROUP, ZenithOptimedia.