First Cannes Lion awards for Bosnia for "One Book for Peace"
In April, the Serbian agency New Moment New Ideas and Y&R Dubai teamed up for the joint project "The One" for the Inter-Religious Council of Bosnia-Herzegovina.Source: marketingmagazin.eu
The result is #OneBookForPeace and two bronze Lions in Print & Publishing and PR as well as the Silver Lion in Promo & Activation categories at the Cannes Lions International Festival of Creativity.
The book is authored by journalist Mirnes Kovac with the help from theologists Muhamed Razlovic and Pavel Mijovic.
The primary goal of the book lies in overcoming prejudices and raising awareness of the importance of mutual understanding and inter-religious dialogue.
The book has been presented on Al Jazeera and will be sent to the most influential world leaders, including Pope Francis, Donald Trump, Vladimir Putin and Angela Merkel among others.
The book will feature audio and print editions.