"Branding is expensive - but very profitable"
Branding a product, service or destination is a lengthy and expensive process, but it is very profitable.
Tuesday, 26.03.2019.
16:17
"Branding is expensive - but very profitable"
Many companies are emerging today that are offering ad hoc branding or successful communication strategies, all of which is expensive and ineffective, said Vladimir Jovanovic from the Standing Conference of Towns and Municipalities.Real branding is always an expensive and lengthy process in order to make something recognizable in a myriad of similar things, he said.
"A brand is something that stands out and has a specific trait, so local self-government authorities must determine their comparative advantages," he said.
He emphasized that the brand is, for example, when someone sees the sign of a product and immediately recognizes it and knows what it is related to.
"A brand is a certain experience related to a product, service, etc., and something that stands out from a multitude of similar things and emotions you create for a brand," Jovanovic said.
When it comes to branding destinations, he said that "when one says Leskovac, Pirot, Sjenica, Crna Trava or Arilje, everyone has some association with what they are known for," while when it comes to some other places, he "cannot immediately remember what they are known and recognizable for."
Therefore, it is essential to identify the comparative advantages and build a brand on them, but the entire community should behave in accordance with that brand, according to Jovanovic.
The process of branding a location must take place in phases, which are: formulating the goal, identifying target groups, brand analysis, community involvement, positioning and communication, he said.
0 Komentari
Možda vas zanima
Hitno povlačenje proizvoda: "Ne jedite ga"
U Hrvatskoj je iz prodaje hitno povučen još jedan proizvod.
19:49
15.4.2024.
1 d
Rat – dan 782; Rusija upozorava: Moguća katastrofa; Harkov na meti
Rat u Ukrajini dan 782.
23:26
15.4.2024.
1 d
Izrael sprema odgovor, odlučuje o metama; SAD: Iran nas nije obavestio
U noći između 13. i 14. aprila oružane snage Irana izvele su masovni vazdušni napad na Izrael, u kome je korišćeno na stotine komada lutajuće municije, krstarećih i balističkih raketa.
23:46
15.4.2024.
1 d
Žestok napad na Izrael; Najavili osvetu; "Odgovor će biti mnogo jači"
U noći između 13. i 14. aprila oružane snage Irana izvele su masovni vazdušni napad na Izrael, u kome je korišćeno na stotine komada lutajuće municije, krstarećih i balističkih raketa.
23:34
16.4.2024.
56 min
Rusi pogodili francusku Legiju stranaca?
Ruske oružane snage su pogodile lokaciju francuskih plaćenika u Slavjansku, koju kontrolišu Oružane snage Ukrajine, rekao je za RIA Novosti koordinator Nikolajevskog okruga Sergej Lebedev, pozivajući se na kolege.
9:52
15.4.2024.
1 d
Komentari 0