FCB launches campaign with 1440 commercials

Created for promoting the Slotomania mobile game, a unique campaign of the FCB global marketing network offers a commercial for every minute of the day.

Izvor: B92

Every commercial is established on real data and unusual (interesting) facts that are connected to the beginning of the game in some way.

The campaign was coordinated by FCB Happiness from Brussels, but 73 FCB agencies from all over the world were involved, including the regional FCB Afirma network from Belgrade with it’s office from Zagreb, led by Regional Creative Director Veljko Golubovic and Copywriters Bozidar Cvetkovic, Slobodan Vujanovic and Ivana Štrukelj.

The creative process involved (included) 14 leaders of the creative teams, 37 creative directors, 143 copywriters and 30 monters, who joined forces to execute the campaign in just eight weeks. “I get asked often what is the advantage of a global network. Slotomania is the answer.

To execute such an ambitious idea we needed help from all our agencies around the world, but thanks to a clearly defined strategy, and outstanding creatives, we made it!” said proudly the creative director and the leader of the FCB Global team Suzan Kridl (who also got her 5 minutes by creating 5 commercials for the campaign).

Video presentation

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