Young Cannes Lions for refugees in Serbia
The winners of this year's Serbia Young Lions 2017 advertising competition for young professionals early in their careers have been announced.
Friday, 05.05.2017.
11:47
Young Cannes Lions for refugees in Serbia
The partner of this year's competition is Info Park, the center for the protection and empowerment of refugees in Belgrade, run by Fund B92 and the Trag Foundation. The assigned topic was "Refugee: a human" while competitors had 24 hours to respond to it creatively.The jury also included Gordan Paunovic, manager of Info Park.
The winning entry is the work of Katarina Keti Zaharijev and Milica Radovic who, using authentic photographs by Marija Jankovic and Vladimir Zivojinovic, put real refugees into various life roles immortalized in imaginary, effective film posters.
"The competition for conceptual design on the topic, 'Refugee: a human' came at a time when the question of humanity in relation to refugees is being posed more than ever," stresses Veran Matic of Fund B92.
"Works such as these that we celebrate today, can be an important reminder to all of us, especially those who have doubts, that there are no important differences between us, that we all live the same dreams, we share the same concerns and the same hopes. These works invite each of us to wake up and preserve the human in us, and keep the spirit of charity and solidarity, which, despite the difficulties, has so far been louder than hatred and misunderstanding."
"We make sure that the winning work finds its place in the streets of cities in Serbia, because it is striking in a way which met the assigned topic. This is a great work that directly communicates the power of life and humanity that refugees bring with them, despite the daunting obstacles that are on the their way to a better life. It is therefore important that it finds its way to as many citizens of Serbia as possible in order to deepen understanding between the two communities, locals and refugees," Gordan Paunovic.
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