B92 baby incubator campaign receives six awards

The Economic Advertisers Association of Serbia (UEPS) has awarded B92 Fund’s “Battle for Babies“ campaign with six recognitions. UEPS presents annual awards to the most successful achievements in the field of marketing. B92 baby incubator campaign receives six awards The “Battle for Babies“ campaign was mutually carried out by B92 Fund and Saatchi & Saatchi Agency. The “Battle for Babies“ campaign was proclaimed the best non-profit campaign in 2011. Radio commercial for this campaign won the first award in this category, while TV commercial won the third award, along with the campaign in the print media, while online campaign has also won third award (www.bitkazabebe.rs and its Facebook page), while the second award went to BTL communication – direct contact and interaction with people through various promotional activities. The Saatchi & Saatchi team that had designed and led this campaign consists of Creative Director Veljko Golubovic, Senior Art Directors Ivana Zekovic and Svetlana Dukic, Account Manager Ivana Minovic and Executive Director Sonja Milovic. "The Battle for Babies is such a strong idea that it can arouse feelings and desire in other people to unite their forces into achieving a common goal. We are very proud of the awards that the campaign had won. And we are especially proud of being able to help our little heroes to win their most difficult battle of all. Therefore, in 2012, we will continue using our knowledge and creativity into making the lives of our youngest and smallest fellow citizens better, thus continuing to fight, together with B92 Fund, for the core human right, the right to live," Milovic said after receving the award. B92 Fund President Veran Matic said that the campaign in itself was one of the best, most creative and most effective ever. “A special ’Battle for Babies’ brand has been created, and once the campaign is over, that is, when we raise enough funds to buy needed incubators, we will continue with this campaign, using its successful and recognizable brand, continuing to gather funds for furnishing maternity wards with the equipment, but also to launch serious debates and initiatives dealing with the issues as to how to help children and parents in times of crisis, how to make parenthood less difficult, and how to raise the quality of development of children and families in general,“ he stressed. Srdjan Saper won the Award for Lifetime Achievement, while Predrag Stakic won “Dragan Sakan, New Idea“ award for his work “Free as a man – Human Rights Logo“. The best profit campaign is the campaign led by Agrobank “Let it flourish“, while agencies Communis, McCann Group and Publicis Group had won the awards for the best advertising agencies.

B92 baby incubator campaign receives six awards

The “Battle for Babies“ campaign was mutually carried out by B92 Fund and Saatchi & Saatchi Agency.

The “Battle for Babies“ campaign was proclaimed the best non-profit campaign in 2011. Radio commercial for this campaign won the first award in this category, while TV commercial won the third award, along with the campaign in the print media, while online campaign has also won third award (www.bitkazabebe.rs and its Facebook page), while the second award went to BTL communication – direct contact and interaction with people through various promotional activities.

The Saatchi & Saatchi team that had designed and led this campaign consists of Creative Director Veljko Golubović, Senior Art Directors Ivana Zeković and Svetlana Dukić, Account Manager Ivana Minović and Executive Director Sonja Milović.

"The Battle for Babies is such a strong idea that it can arouse feelings and desire in other people to unite their forces into achieving a common goal. We are very proud of the awards that the campaign had won. And we are especially proud of being able to help our little heroes to win their most difficult battle of all. Therefore, in 2012, we will continue using our knowledge and creativity into making the lives of our youngest and smallest fellow citizens better, thus continuing to fight, together with B92 Fund, for the core human right, the right to live," Milović said after receving the award.

B92 Fund President Veran Matić said that the campaign in itself was one of the best, most creative and most effective ever.

“A special ’Battle for Babies’ brand has been created, and once the campaign is over, that is, when we raise enough funds to buy needed incubators, we will continue with this campaign, using its successful and recognizable brand, continuing to gather funds for furnishing maternity wards with the equipment, but also to launch serious debates and initiatives dealing with the issues as to how to help children and parents in times of crisis, how to make parenthood less difficult, and how to raise the quality of development of children and families in general,“ he stressed.

Srđan Šaper won the Award for Lifetime Achievement, while Predrag Stakić won “Dragan Sakan, New Idea“ award for his work “Free as a man – Human Rights Logo“. The best profit campaign is the campaign led by Agrobank “Let it flourish“, while agencies Communis, McCann Group and Publicis Group had won the awards for the best advertising agencies.