European awards for Saatchi & Saatchi Belgrade and B92

European awards for Saatchi & Saatchi Belgrade and B92

The agency was awarded for the campaigns ’’Chronicles of Threats’’, implemented in cooperation with the Serbian Government Commission for Investigating Murders of Journalists, and OSCE - and for ’’One Photo Per Day in the Worst Year of My Life," made in cooperation with the B92 Fund and Direct Media PR, as part of a campaign against family violence.

In the category of Non-profit Organizations and Non-governmental Bodies, the winner is campaign ’’One Photo Per Day“, while ’’Chronicles of Threats’’ is the winner in the category Government Bodies and Related Organizations.

On this occasion, Veran Matic, President of Board of Directors of the B92 Fund and Chairman of the Commission for Investigating Murders of Journalists, stated:

"It is a special pleasure to be awarded with the highest recognitions in two categories, among several dozens of nominated works. This speaks about exceptional awareness on the part of Agency Saatchi & Saatchi and the B92 Fund, as well as the Commission for Investigating Murders of Journalists when it comes to promoting care for the people, in socially responsible campaigns. The issues our campaigns cover such as combating family violence and violence against journalists, are global problems. The solutions of the creative team of Saatchi and activities of B92 Fund are recognized as exceptional on the

international level, and are applicable worldwide. I believe that those recognitions of the European Parliament and European Association of Communications Agencies’ will contribute to raising awareness on those issues and their successful solving".

The video’’One Photo Per Day in the Worst Year of My Life" testifies about the burning problem of our society that calls for urgent solution. This video has spread immediately through all social networks, in the same time attracting attention of the “traditional media."

"’Chronicles of Threats’’ is the project initiated on the part of the Commission and the OSCE Office for Media Freedom, with the aim of introducing public debate and defining the method of efficient protection of journalists that are being exposed to diverse forms of discrimination, aggression and violence almost on a daily basis.

Previously in the same place, Saatchi & Saatchi Belgrade and B92 Fund received two Grand Prix recognitions for the campaigns “Hunger Strike against Hunger“ in 2010 and “Battle for the Babies“ in 2012.