Cannes: Two shortlists for Saatchi & Saatchi and Fund B92

CANNES Saatchi & Saatchi Belgrade and Fund B92 have been shortlisted at the Cannes Festival of Creativity for the most prestigious award – Cannes Lion. The shortlist came in two categories, for two projects. Cannes: Two shortlists for Saatchi & Saatchi and Fund B92 The finals of the most important festival of creativity saw 2 entries from Saatchi & Saatchi Belgrade and Fund B92: “Battle for the Babies” and “One Photo a Day in the Worst Year of My Life”. Saatchi & Saatchi Belgrade and Fund B92 were chosen as finalists in two categories: Creative Effectiveness, with the “Battle for the Babies” campaign, and Media – Best use of social media, with “One Photo a Day in the Worst Year of My Life”. The shortlist in the Creative Effectiveness category is especially noteworthy, a category that honours creativity which has shown a measurable and proven impact, aiming to establish a direct correlation between creativity and effectiveness. "The Battle for the Babies” found itself among 12 finalists, out of 120 entries, competing against the best works from around the globe done for the largest international companies, such as Canon, Ikea, Coca-Cola, Heineken, Google, American Express, etc. (Beta/AP, file) B92

Cannes: Two shortlists for Saatchi & Saatchi and Fund B92

The finals of the most important festival of creativity saw 2 entries from Saatchi & Saatchi Belgrade and Fund B92: “Battle for the Babies” and “One Photo a Day in the Worst Year of My Life”.

Saatchi & Saatchi Belgrade and Fund B92 were chosen as finalists in two categories: Creative Effectiveness, with the “Battle for the Babies” campaign, and Media – Best use of social media, with “One Photo a Day in the Worst Year of My Life”.

The shortlist in the Creative Effectiveness category is especially noteworthy, a category that honours creativity which has shown a measurable and proven impact, aiming to establish a direct correlation between creativity and effectiveness.

"The Battle for the Babies” found itself among 12 finalists, out of 120 entries, competing against the best works from around the globe done for the largest international companies, such as Canon, Ikea, Coca-Cola, Heineken, Google, American Express, etc.