Battle for Babies wins Grand Prix EACA Care Award

B92 Fund’s “Battle for the Babies“ campaign created by Saatchi&Saatchi is a grand prix winner of yet another international award. In European Parliament (EP), members of the agency Saatchi&Saatchi and B92 Fund were on Wednesday presented with Grand Prix EACA Care Award, the biggest European award that the EP and European Association of media and advertising agencies give to the best humanitarian and socially responsible campaigns. Battle for Babies wins Grand Prix EACA Care Award This creative award aims to recognise excellence in social marketing as part of EACA's overall commitment to promote corporate social responsibility. The main aim of this annual ceremony is to highlight the advertising industry's specific contribution to society by selecting and celebrating the most successfully creative social marketing campaigns. The awards cover subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues. ”It is a great pleasure and great satisfaction to be the best in Europe, but it is also a huge honor to be presented with a Grand Prix in the category Non-Profit Organizations and Non-governmental Bodies, in the competition of 67 campaigns from over 20 countries. Apart from it presenting recognition to the quality and effects of our campaign, it is also confirmation of the joint values that we share with Europe,” Saatchi & Saatchi Creative Director Veljko Golubovic said. “We have made quite an evolution when it comes to campaign design. In our case, we do not only raise the awareness of certain problem with the campaign, we also try to solve it. The Battle for the Babies is the best example for it and it is not surprising that it gets numerous prestigious awards. It also expands regionally to the neigboring countries as they face with similar problems of deficiency in the medical equipment for the prematurely born babies. So, slightly adjusted campaign shows the same successful results in other countries as well, serving for establishing new bridges of trust and international solidarity and reconciliation. This award will help in implementing more effeciently and creatively new campaigns to follow, primarily the Battle for Maternity Wards campaign,“ B92 Fund President Veran Matic stated. An inspiring campaign aimed at decreasing the death rate of prematurely born babies in Serbia to below 60 percent, by raising awareness of the lack of incubators in the country and creating public pressure on companies to donate money to buy new ones, has won the Grand Prix at the EACA Care Awards 2012, the only award of its kind to be judged by Members of the European Parliament, reads the official press release. 67 social marketing campaigns from 21 different countries competed for this year’s EACA Care Awards 2012, the only award of its kind to be judged by Members of the European Parliament Care Awards. The winners from Serbia, United Kingdom, Belgium, France, Germany, Switzerland and Czech Republic received their trophies and certificates at the European Parliament in Brussels from Austrian MEP Heinz K. Becker (EPP), chair of the EACA Care Awards jury. Battle for the Babies, the Serbian campaign created by Saatchi & Saatchi Belgrade for B92 Fund, impressed the jurors to become the winner of the prestigious EACA Care Awards Grand Prix. This humanitarian campaign brought to light the insufficient equipment in Serbian hospitals for premature babies. Their motivation and dedication to their cause was inspiring, mobilizing hundreds of thousands of people across the country to join the “battle”. The results were impressive, raising money to supply hospitals with over 192 incubators and prompting the President of Serbia to declare 2012 the ‘Year of Babies’. Special commendations were also awarded to OgilvyAction GmbH and Euro RSCG Prague for their campaigns “With Immediate Effect” and “Stones for Sakineh” respectively. The former emphasized the good that everyone’s donations to the charity organization African Angel, can do for children in Africa deprived of education. The latter aimed to reveal to the world the existence of the harsh form of punishment – stoning – and to support Amnesty International’s effort to eliminate this torture. The winning campaigns of the Care Awards 2012 are: Category 1: Non-profit Organizations and Non-governmental Bodies: Battle for the Babies, for B92 Fund by Saatchi&Saatchi Belgrade, Grand Prix -Using the voice of people as their weapon, the campaigned aimed to receive donations that would enable them to distribute a total of 100 incubators to Serbian hospitals by mobilizing people behind a humanitarian movement. 1 is too many, for United Nations High Commissioner for Refugees by Young & Rubicam Group Geneva, Care Award - A campaign aimed at enabling people to empathize with refugees and their plight as the number of refugees around the world is over 43 million. 50th Anniversary – The Struggle Goes On, for Amnesty International by AIR, Care Award - A compelling campaign thanking all Amnesty International supporters in the past 50 years for their achievements and to underline the power of individual actions while telling them that the fight for human rights is to be continued. A woman’s nightmare, for SAMUSOCIAL by Publicis Conseil, Care Award - Aiming to increase public awareness for the hundreds of homeless women in Paris and to keep the only homeless women’s emergency shelter open. Cancer Research UK, for Cancer Research UK by AMVBBDO, Care Award - A continuation of the “living proof” campaign for Cancer Research UK, using real people to tell stories of hope, belief and need for support to beat cancer. Cycle Helmets, for Headway James Cracknell by AMVBBDO, Care Award - When a cycle helmet saved James Cracknell’s life, British rowing champion and double Olympic gold medalist and adventurer, Headway James Cracknell has set out to save more lives by raising awareness on the importance of wearing a cycling helmet. Everything Must Go, for Surfrider Foundation Europe by Y & R Paris, Care Award - A campaign aimed at to defend, save, improve and manage in a sustainable manner the ocean, coastline, and waves. Life Story, for Barnardo’s by Bartle Bogle Hegarty, Care Award - A campaign to emphasize Barnardo’s continuing support for vulnerable and disadvantaged children. Water & Ink, for Solidarités International by BDDP Unlimited, Care Award - To mark World Water Day, on March 22nd Solidarites International and BDDP Unlimited rolled out this campaign to build awareness of the scourge of unhealthy water. With Immediate Effect, for African Angel e.V by OgilvyAction GmbH, Special Commendation - The campaign was created to raise awareness of African Angel’s e.V cause in helping children to get a better education. Stones for Sakineh, for Amnesty International by Euro RSCG Prague, Special Commendation - This campaign aimed to reveal to the world the existence of the harsh form of punishment – stoning – and to support Amnesty International’s effort to eliminate this torture. Category 2: Government Bodies and Related Organisations Take Action Against Bullying At School, for Ministry of National Education by W&Cie and Ilomba Images, Care Award - A campaign launched by the Ministry of National Education to raise awareness on school bullying backed by child psychiatrists as well as school bullying and violence experts. Category 3: Public and Private Sector Businesses Blind Football, for Sainsbury’s by AMVBBDO, Care Award - Part of Sainsbury’s Active kids program includes their 1 Million Kids Challenge which tasks UK schools to get 1 million children to try a Paralympic sport ahead of the 2012 Paralympic Games. Leo Burnett and B92’s ”Hunger strike against hunger” campaign was proclaimed the best campaign in the category of integrated campaigns in the competition of 105 campaigns from 16 countries and won Grand Prix 2010 of EACA Award. Veran Matic (left) is seen at the award ceremony (B92) B92

Battle for Babies wins Grand Prix EACA Care Award

This creative award aims to recognise excellence in social marketing as part of EACA's overall commitment to promote corporate social responsibility. The main aim of this annual ceremony is to highlight the advertising industry's specific contribution to society by selecting and celebrating the most successfully creative social marketing campaigns.

The awards cover subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.

”It is a great pleasure and great satisfaction to be the best in Europe, but it is also a huge honor to be presented with a Grand Prix in the category Non-Profit Organizations and Non-governmental Bodies, in the competition of 67 campaigns from over 20 countries. Apart from it presenting recognition to the quality and effects of our campaign, it is also confirmation of the joint values that we share with Europe,” Saatchi & Saatchi Creative Director Veljko Golubović said.

“We have made quite an evolution when it comes to campaign design. In our case, we do not only raise the awareness of certain problem with the campaign, we also try to solve it. The Battle for the Babies is the best example for it and it is not surprising that it gets numerous prestigious awards. It also expands regionally to the neigboring countries as they face with similar problems of deficiency in the medical equipment for the prematurely born babies. So, slightly adjusted campaign shows the same successful results in other countries as well, serving for establishing new bridges of trust and international solidarity and reconciliation. This award will help in implementing more effeciently and creatively new campaigns to follow, primarily the Battle for Maternity Wards campaign,“ B92 Fund President Veran Matić stated.

An inspiring campaign aimed at decreasing the death rate of prematurely born babies in Serbia to below 60 percent, by raising awareness of the lack of incubators in the country and creating public pressure on companies to donate money to buy new ones, has won the Grand Prix at the EACA Care Awards 2012, the only award of its kind to be judged by Members of the European Parliament, reads the official press release.

67 social marketing campaigns from 21 different countries competed for this year’s EACA Care Awards 2012, the only award of its kind to be judged by Members of the European Parliament Care Awards. The winners from Serbia, United Kingdom, Belgium, France, Germany, Switzerland and Czech Republic received their trophies and certificates at the European Parliament in Brussels from Austrian MEP Heinz K. Becker (EPP), chair of the EACA Care Awards jury.

Battle for the Babies, the Serbian campaign created by Saatchi & Saatchi Belgrade for B92 Fund, impressed the jurors to become the winner of the prestigious EACA Care Awards Grand Prix. This humanitarian campaign brought to light the insufficient equipment in Serbian hospitals for premature babies. Their motivation and dedication to their cause was inspiring, mobilizing hundreds of thousands of people across the country to join the “battle”. The results were impressive, raising money to supply hospitals with over 192 incubators and prompting the President of Serbia to declare 2012 the ‘Year of Babies’.

Special commendations were also awarded to OgilvyAction GmbH and Euro RSCG Prague for their campaigns “With Immediate Effect” and “Stones for Sakineh” respectively. The former emphasized the good that everyone’s donations to the charity organization African Angel, can do for children in Africa deprived of education. The latter aimed to reveal to the world the existence of the harsh form of punishment – stoning – and to support Amnesty International’s effort to eliminate this torture.

The winning campaigns of the Care Awards 2012 are:

Category 1: Non-profit Organizations and Non-governmental Bodies:

Battle for the Babies, for B92 Fund by Saatchi&Saatchi Belgrade, Grand Prix -Using the voice of people as their weapon, the campaigned aimed to receive donations that would enable them to distribute a total of 100 incubators to Serbian hospitals by mobilizing people behind a humanitarian movement.

1 is too many, for United Nations High Commissioner for Refugees by Young & Rubicam Group Geneva, Care Award - A campaign aimed at enabling people to empathize with refugees and their plight as the number of refugees around the world is over 43 million.

50th Anniversary – The Struggle Goes On, for Amnesty International by AIR, Care Award - A compelling campaign thanking all Amnesty International supporters in the past 50 years for their achievements and to underline the power of individual actions while telling them that the fight for human rights is to be continued.

A woman’s nightmare, for SAMUSOCIAL by Publicis Conseil, Care Award -

Aiming to increase public awareness for the hundreds of homeless women in Paris and to keep the only homeless women’s emergency shelter open.

Cancer Research UK, for Cancer Research UK by AMVBBDO, Care Award - A continuation of the “living proof” campaign for Cancer Research UK, using real people to tell stories of hope, belief and need for support to beat cancer.

Cycle Helmets, for Headway James Cracknell by AMVBBDO, Care Award - When a cycle helmet saved James Cracknell’s life, British rowing champion and double Olympic gold medalist and adventurer, Headway James Cracknell has set out to save more lives by raising awareness on the importance of wearing a cycling helmet.

Everything Must Go, for Surfrider Foundation Europe by Y & R Paris, Care Award - A campaign aimed at to defend, save, improve and manage in a sustainable manner the ocean, coastline, and waves.

Life Story, for Barnardo’s by Bartle Bogle Hegarty, Care Award - A campaign to emphasize Barnardo’s continuing support for vulnerable and disadvantaged children.

Water & Ink, for Solidarités International by BDDP Unlimited, Care Award - To mark World Water Day, on March 22nd Solidarites International and BDDP Unlimited rolled out this campaign to build awareness of the scourge of unhealthy water.

With Immediate Effect, for African Angel e.V by OgilvyAction GmbH, Special Commendation - The campaign was created to raise awareness of African Angel’s e.V cause in helping children to get a better education.

Stones for Sakineh, for Amnesty International by Euro RSCG Prague, Special Commendation - This campaign aimed to reveal to the world the existence of the harsh form of punishment – stoning – and to support Amnesty International’s effort to eliminate this torture.

Category 2: Government Bodies and Related Organisations

Take Action Against Bullying At School, for Ministry of National Education by W&Cie and Ilomba Images, Care Award - A campaign launched by the Ministry of National Education to raise awareness on school bullying backed by child psychiatrists as well as school bullying and violence experts.

Category 3: Public and Private Sector Businesses

Blind Football, for Sainsbury’s by AMVBBDO, Care Award - Part of Sainsbury’s Active kids program includes their 1 Million Kids Challenge which tasks UK schools to get 1 million children to try a Paralympic sport ahead of the 2012 Paralympic Games.

Leo Burnett and B92’s ”Hunger strike against hunger” campaign was proclaimed the best campaign in the category of integrated campaigns in the competition of 105 campaigns from 16 countries and won Grand Prix 2010 of EACA Award.