Official announces arrival of large retail chains

Some of the largest supermarket chains have announced their arrival in Serbia, Trade and Agriculture Ministry State Secretary Vladimir Matović has stated.

Izvor: Tanjug

Saturday, 14.01.2012.

15:03

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Some of the largest supermarket chains have announced their arrival in Serbia, Trade and Agriculture Ministry State Secretary Vladimir Matovic has stated. “German Lidl can be expected to arrive first,” he added. Official announces arrival of large retail chains The state secretary recalled that over EUR 1bn had been invested in the trade sector in Serbia in 2011. He said that Lidl had already registered the company in Serbia, that they were currently deciding which cities they would open stores in, adding that the construction of facilities was expected to begin soon. "We expect other supermarket chains to show interest as well, because the Serbian market is completely open for foreign investments in the area of trade, and is legally harmonized with the European standards," Matovic told Tanjug. “We will continue improving the market so as to attract new investments,” he pointed out. According to him, the arrival of retail chains in Serbia will improve competitiveness, which will lead to more favorable prices and drop in trade margins. The Trade Ministry official named the example of the Belgian supermarket chain Delhaize, which purchased Delta Maxi for EUR 934mn in 2011 and raised the quality of services with new methodologies, thus assigning the same task to its competitors, which the consumers will benefit from. “Including Delhaize's acquisition, investments in the trade sector in 2011 exceeded EUR 1bn,” Matovic underlined. He added that the second biggest investor was Mercator-S company with EUR 57mn of investments, followed by the German Metro with EUR 21mn and domestic supermarket chains DIS with EUR 11mn, Univerexport with EUR 5mn and SOS markets with EUR 150,000. According to the data of the Serbian Chamber of Commerce (PKS), Delhaize Serbia, Mercator-S and IDEA have the largest market share in Serbia. Tanjug

Official announces arrival of large retail chains

The state secretary recalled that over EUR 1bn had been invested in the trade sector in Serbia in 2011.

He said that Lidl had already registered the company in Serbia, that they were currently deciding which cities they would open stores in, adding that the construction of facilities was expected to begin soon.

"We expect other supermarket chains to show interest as well, because the Serbian market is completely open for foreign investments in the area of trade, and is legally harmonized with the European standards," Matović told Tanjug.

“We will continue improving the market so as to attract new investments,” he pointed out.

According to him, the arrival of retail chains in Serbia will improve competitiveness, which will lead to more favorable prices and drop in trade margins.

The Trade Ministry official named the example of the Belgian supermarket chain Delhaize, which purchased Delta Maxi for EUR 934mn in 2011 and raised the quality of services with new methodologies, thus assigning the same task to its competitors, which the consumers will benefit from.

“Including Delhaize's acquisition, investments in the trade sector in 2011 exceeded EUR 1bn,” Matović underlined. He added that the second biggest investor was Mercator-S company with EUR 57mn of investments, followed by the German Metro with EUR 21mn and domestic supermarket chains DIS with EUR 11mn, Univerexport with EUR 5mn and SOS markets with EUR 150,000.

According to the data of the Serbian Chamber of Commerce (PKS), Delhaize Serbia, Mercator-S and IDEA have the largest market share in Serbia.

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